Is there a day where you don’t open your social media account? Whether it is to check on someone or simply browse through cute cat videos to pass the time, most of us can’t last a day without it.
So what does social media have to do with your towing business? Do people really look through social media to find a reliable towing company?
The truth is, social media sites aren’t just for friendly socializing. A lot have used it to market their products and their business.
So why shouldn’t you do that too? If you still don’t have a social media page for your towing business, here are a few reasons that might convince you to create one:
Creates A Better Image
No one likes to have their car towed even if they parked it illegally. They end up having hard feelings for the tow truck company plus the driver who pulled their car.
However, towing companies aren’t just limited to towing illegally parked vehicles. They are also useful in various scenarios like when the car breaks down and can’t run anymore.
Tow trucks also transport luxury vehicles to keep them safer and in better condition as compared to driving them all the way to their destination.
The point is, not all people recognize that towing companies are also friendly people. They are just doing their job. With social media, you can better show them the things that you can do and what you do to run the business. This can change the image of towing companies as a whole. However, it will impact your image even more.
Connects You To People
With social media pages for your towing business, you’d have to make sure you complete the details. Make sure your company name and contact number is clearly and easily visible. In that way they can call you up when they need to.
Additionally, most social media sites also have instant messaging options. People could have questions about your rates, the services you offer, or a current situation they have. Answering them promptly can better connect you with them. Even if they don’t get your service at that moment, they’ll be sure to remember you when they need your services.
Encourages Trust
Share some pictures of your drivers and introduce them to your followers. This can build their reputation. Some people are scared of towing scams but if they recognize your drivers, it’ll be much easier to gain their trust and give you their vehicle for a smoother transaction.
Increase Your Reach
Having many followers can have a good impact on your reputation. One way to increase your follower is to offer incentives for them. With that, they may also recommend you to their friends or family. It is easier and more convenient to share your page and let their friends know who you are than for them to tell stories about your services.
